Originally started as a line of fashion underwear to be worn as outerwear (VPL is an acronym for "visible panty line"), today VPL is credited with leading the "athleisure" market, as Forbes called VPL "the latest luxury activewear to compete with Lululemon." VPL products are sold over 100 stores in 25 countries, including Barneys, Saks, Harvey Nichols and Lane Crawford, frequently adorning the covers of magazines, celebrities on stage, movies and TV.
But VPL is more than just a fashion label or activewear company.
Designed by women for women, VPL is an innovative product company with mission to empower women through its products with a long term commitment to sustainability through its unique design and production process.
Certified as a B Corporation in 2016, VPL advocates slow design and sustainable production. Through its slow design process, design and development costs are amortized over years not seasons to keep prices accessible. Today all of VPL designs are patented to fight fast fashion. This process takes longer than one season, but we value our development and innovation.
VPL products are made in small batches of production instead of mass production, in order to avoid excess production and over-consumption. Working with women- and minority-owned factories in California (and paying fair wages to workers), VPL developed a unique production process that utilizes excess fabric from production to minimize fabric waste ("upcycle" program). For this sustainable production, VPL became the winner of CFDA/Lexus Eco Challenge among many other industry awards it received. The savings from fabric utilization are now used to benefit young women through VPL's education fund, which gives money directly to select classroom projects across the country (read our funded initiatives here).
Today VPL continues to innovate and challenges the traditional notion of fashion with a long term commitment to sustainability.
More about VPL
VPL products were featured in movies, TVs and advertising campaigns, including New York City Ballet, The Hunger Games, Gossip Girl, as well as Lady Gaga and Rihanna on stage. VPL was seen on the cover of Esquire featuring Scarlett Johansson, Health with Tracy Anderson, Vanity Fair with Madonna, as well as W Magazine on Victoria Beckham and Tilda Swinson, Vogue for Jennifer Anniston, Jessica Alba in GQ, Christy Turlington in Harper's Bazaar.
VPL's CEO Kikka Hanazawa is the founder of Fashion Girls for Humanity, a nonprofit organization dedicated to humanitarian relief, and invested in various fashion businesses including VPL. Both her non profit and for profit ventures have been featured in Wall Street Journal, BBC, Forbes, New York Times, Reuters, Nikkei, Elle, Last Magazine, Vogue, WWD, and many other fashion publications. She has been selected by Forbes Asia for 2014 Philanthropist List, and Fashion Girls for Humanity was the recipient of Asia Society's Game Changer Award.