Be the first to know our launch on Kickstarter

Limited styles and units now available here until we launch the campaign on Kickstarter on August 1. 

Pregnancy and becoming a new mom is one of the most exciting times in a woman’s life. The joy of a new baby, adorable baby clothes, baby gear, nursery décor, the list goes on. Nursing bras are on that list too, but as a necessity. It’s about time moms had a nursing bra that lived up to their tastes and lifestyles. After all, nursing bras are one of the most important purchases for breastfeeding moms, why not make it something moms want to wear not have to.

Introducing the Ippon nursing bra from VPL+. 

The answer, Ippon. Meaning “the one” in Japanese. The one nursing bra moms have been looking for. 

VPL+ combines the best of both worlds in fitness wear and maternity wear to create the ultimate all-in-one nursing bra for modern moms. By marrying the functionality that moms need with the style they want, Ippon is the nursing bra moms will want to wear anywhere, anytime. The high-performance fabrics and innovative patent pending designs have created the most versatile and stylish nursing bra that moms will look and feel great in and easily nurse in comfortably.  


Traditional nursing bras are unattractive and uncomfortable. Lace and sexy trims have tried to make oversized cups and thick straps more appealing but have failed. New moms shouldn’t look and feel like a grandma!

As moms, we are on call 24 / 7. Every day is unpredictable. Whether it’s early morning wake ups, all night feedings, at the office, the gym, errands, and beyond. The Ippon nursing bra can be on call with you anywhere, anytime.


 As women, we know life is demanding, and for new moms, on demand certainly takes on a whole new meaning when breastfeeding. With so much going on, why should moms have to worry if their shirt or dress is easy access for spur of the moment feedings?

The ultimate all-in-one tanks and dresses feature built in nursing bras and eliminate the need for a nursing bra underneath their clothes. No more worrying about layers and cumbersome necklines – simply wear a tank or dress and mom is instantly dressed and ready for her day.  

  Moms can feel confident and comfortable all-day long. Machine washable for easy care.


As moms, we understand fit and support is essential, especially when it comes to bras. That’s why VPL+ high performance athletic fabrics are four way stretch, so all the bras, tanks and dresses move, expand and adapt to a woman’s changing shape. Patented elastic cage design stretches with the rib cage for comfort and stays secure. Criss cross elastic back straps offer added support throughout pregnancy and nursing as moms needs and bodies change. Don’t worry, we got your back or rather, your bump.

At last, Ippon, the one nursing bra moms can get excited about.

Transition from bump to baby effortlessly in our all-in-one tanks and dresses with our innovative built in nursing bras.

On demand and on-the-go.

We offer four colors to choose from. In order to accommodate those who want our bras right away, we start shipping bras in Ecru and Black early August, followed by all other styles and colors shipping in September. Please choose the timing based color / styles from rewards below. 

Not pregnant or nursing but absolutely LOVE our products? You can order them as regular bras (without snaps) for all products.


Tester Feedbacks on VPL+

"VPL+ is clothing I want to show off. Not a temporary bra I'm eager to hide." 

"I always felt self conscious in my nursing bras, but in VPL+, I can take care of business and still feel like me." 

"This is the first nursing bra I've found that I can wear and not feel like I'm in a nursing bra."

VPL regular bras, tanks and dresses had been worn by celebrities, athletes, and many other women in various, often irregular, body types here from small to extra that you get an idea!

What people said about us.





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